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#NEW CAR DEALER INVOICE PRICE HOW TO#

( Dealer holdback is NOT a discount or rebate, it is additional money many car dealers will negotiate.) Some dealers will negotiate the amount with you if you inquire about one. If the dealer doesn’t tell you about the additional money, they have a chance to make more money on the car deal. If you’re unaware that the vehicle you’re looking at has one of these discounts, the dealer will most likely not offer it to you upfront. Some of these discounts can come in the form of: Some new vehicles have secret programs available to discount the price of the car further.

Some dealers use significant factory-to-dealer incentives to help cover people with large amounts of negative equity (owe more than what the vehicle’s worth) in their current car.

If you happen to be interested in a car with a rebate or incentive attached to it like that, you may be able to get a considerable discount when buying your next new car.

In my career, I’ve seen factory-to-dealer incentives on some brands as high as $8,000.00 or more to help dealers move old new car inventory to get newer models on the lot.

No dealership member will volunteer this priceless information to help save you money.ĭealers teach their salespeople, “It’s them or us,” the customer saves money, or the dealership makes more money from the customer being unaware of discounts. There may be several other discounts available to you but not offered since you stated you wanted to pay $300 over the dealer invoice. However, if you pay the invoice for your next new car, truck, or SUV, you may still be giving away a lot of your hard-earned money. Salespeople will be killing each other to be the ones to sell you a car.ĭon’t get me wrong paying the factory invoice price for a new car is much better than spending the total sticker price for the vehicle. When you walk through the door and make a statement like the one above, you’re unintentionally letting everyone in the dealership know you don’t have a clue about what you’re doing.

When buying a new car, truck, or SUV, knowing what the dealer paid for it will put you on a level playing field.Ĭar dealers and their salesmen love when someone walks into a dealership with their chest all bowed up and shouts something like, “ I’ll buy that car for $300 over factory invoice and not a dime more, or I’m walking!” The dealer knows the cost of the vehicle, and you don’t. If you haven’t done your homework, you will be at a disadvantage when negotiating a new car’s price with a dealership.

#NEW CAR DEALER INVOICE PRICE HOW TO#

If you want to see for yourself, pick any car you’re interested in buying and follow the steps in my article on how to get car dealers to compete online for your business. Many car buyers believe a new car’s factory invoice is the bottom line for which a dealer will sell a new vehicle this is not true!Ĭar dealers want you to believe this myth, but the truth is that hundreds of cars are sold well below a new car’s invoice price every day.